What we do
We work hard to develop a marketing strategy that fits you and your target clients – no square pegs in round holes here. We will help you find speaking gigs, get your content up in lights and make strategic connections that will lead to clients for life. Most of the time we are your ideas generator buddy and your accountability partner – making sure the marketing is happening and paying off.
Business development is all about generating opportunities for work from clients and referrers. It’s what we have to do every day to be successful; and we are successful if we are helping our clients succeed. Whether you’re just starting out or going through a quiet patch, we know it can be daunting. This is where Lacuna’s 3-10 Business Development Principle helps, by building business development practices into your daily routine to deliver consistent work opportunities.
Digital & Social Media
We are digital marketing specialists and work with you to analyse your online presence and campaigns to identify opportunities for optimisation across all platforms. Sometimes referred to as the ‘LinkedIn whisperers’, we know all the tricks to increase your engagement and grow your audience. As well as your posts and content creation, we manage website development and updates, newsletters, EDM campaigns, scheduling and SEO, as well as paid social.
It can be hard standing out, but our job is to make sure you do. With a clear picture of what you want to be famous for, we manage your events (in person and online), secure speaking appointments, develop content, prepare award and directory submissions and strategies, promote your online profile and successes, and make sure you are effectively building and leveraging your network and ours.
Strategy & Implementation
We have seen many of the best laid plans – developed at great expense – live their lives in the bottom drawer, never to be seen again. Not only will we help you develop a strategy tailored to your business, we will hang around through the implementation to make sure it becomes a living part of your business through implementation, ensure it works and tweak it when it doesn’t, and drive the accountability needed to succeed (in a really nice way).
We call it getting stuff done – those big, small or messy projects that distract you from the important tasks or the time wasters that prove to be the perfect procrastination tool. This is where we thrive! Whether tenders and proposals, awards and directories, branding or rebrands, recruitment, HR, events, training, implementing processes and procedures for efficiencies and streamlining, or finding and delivering the best cupcakes to your best client at short notice, we are here to help!
Tenders & Proposals
As more work is generated by tender and proposal requests, Lacuna offers a full project management service to support you through your decision of whether to respond, developing a bid strategy, value proposition, writing the content, managing the submission, developing and rehearsing pitch presentations and conducting the debrief. We can help get you prepared by developing a bid library, updating case studies and writing other content.
Click below to get in touch, so we can both get on with doing what we do best!
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Why our clients love us
I had made the decision to change roles but was unsure of the career options available to me. Bronwyn was invaluable in helping me to clarify what I was looking for in my next role. She provided me with tactics to approach prospective employers and to best use my network to ask for help to uncover opportunities and/or provide introductions to my target employers. Bronwyn’s approach is very professional and collaborative and I was delighted with the results. I have just started a new senior leadership role in my chosen industry providing new challenge and stretch. I am delighted. A very positive experience.
I am the principal of a successful boutique firm. Over the last 6 months, I have been working with Bronwyn as an executive coach to help through significant changes in organisational structure, core focus and service innovation. She has worked with me on management skills and tools that have enabled me to bring more balance and a sense of purpose into my work. Her own background in international top tier firms has brought a sense of empathy and understanding to her support that really sets Bronwyn’s service offering apart.
Over years of practice, lawyers develop practical legal and commercial judgment and skills. It is surprisingly easy for lawyers to take that for granted, and underestimate the capability and value they bring to a firm or a client. Bronwyn has this incredible ability to identify and promote that capability and value.
Bronwyn’s exceptional talent at understanding people enables her to provide coaching support to professionals in a way that not only enhances their careers, but empowers them to make difficult decisions, gives them courage to be honest about what is important to them and to try new things and in doing so, build sustainable careers.
I’ve been a client of Lacuna for over 6 months now and have to say that the Lacuna team (Bron, Jordenne & Gemma) are all wonderful (and fun) to work with. They bring real world legal experience which allows them to provide insightful and practical ideas and strategies to grow your law firm business, online presence and networks.
The Lacuna team are friendly and warm, efficient, reliable and responsive. They also make sure you keep on track with your marketing and development tasks and actions. I highly recommend Lacuna if you are looking for tailored business development and marketing services for your firm.
Let’s start something
Let’s both do what we do best.
Get in touch today to see how Lacuna can support you by completing the form below.